ignite your artistic INDEPENDENce.
Build A Fan Community.
Creatively Engage Fans.
Promote Music’s Value.
Increase Your Profits.
Create More Music!
are you ready to brighten your opportunities?
CASE STUDY #1
Project Objective:
The client, an independent musical artist, wanted to release their new single in a revolutionary way. The objective was to do something that has never been done. It’s time to change the game. It’s time to redefine everything. No rules. And, oh by the way…zero budget.
Guiding Star Delivers:
After considering the opportunity and the challenge, no rules meant no rules. Change the game. Flip everything upside down and shake it harder than ever before. No questioning of the routine is out of question.
So, we ask ourselves why can’t music be packaged differently? How do we do a better job of telling the songwriter’s story? How do we give the fan the most value possible and ensure the artist gets paid fairly for their tremendous creative effort? What if everyone who bought the new single is able to watch the artist perform LIVE as a super fan experience integrated with the song’s purchase? How cool would that be? Now we’re talking. That’s never been done before. Let’s make it happen!
Here’s a summary of Guiding Star’s solution for this special project:
Enable fans to purchase the song prior to its release, and as a benefit, they get to watch the artist live in the studio making the record.
For fans who purchase the song on its release date, allow them to watch the artist perform a full set live at the single’s release party.
For fans who subscribe to the artist’s super fan club, they get to watch live backstage, onstage, and tour bus broadcasts during the tour.
Create a new high-value category of music — the Luxury Release © — to include much more than just a single MP3 file of the artist’s work.
Feature a higher quality 24-bit WAV file of the music, providing it to the fans how the artist meant for it to be heard.
Feature the full song and an instrumental “karaoke” version with the purchase.
Provide a behind-the-inspiration video of the artist talking about writing the song and its meaning.
Provide sheet music of the song and a video showcasing how to play it using different instruments.
Provide a portfolio of behind-the-scenes photographs taken by the artist.
Provide a printable artistic presentation of the song’s lyrics.